In addition to home staging, 3D visualizations are another way to show buyers the hidden potential of properties and thus increase their attractiveness when selling.
3D visualization makes sense where home staging is not possible. For example:
- when a property is being renovated or is about to be renovated.
- when there are people living there who have unusual furniture or living arrangements or perhaps have a lot of clutter.
- when the property is under construction
- when the seller simply prefers visualization to home staging.
3D visualization can take the form of photo and video documentation and can:
1. Increase the attractiveness of the whole property in the advertisement
Similar to home staging, the aim of 3D visualization is to make a property more attractive in the eyes of potential buyers and thus increase the response from advertising.
2. To show the hidden potential of the viewing
Visualization also helps with the viewings themselves. If potential buyers come to a neglected property that is cluttered, in need of renovation, or has a lot of furniture and junk, some people are put off buying by the unpleasant condition. They have trouble imagining its potential and for this reason, lose interest. Unnecessarily. Visualization helps people with viewings so that they can compare reality with the visualization presented in the pictures. The presented future potential of the property thus helps them to orient themselves better and easier and therefore make a buying decision.
Sellers can thus make a better and easier sale.
While you may be one of those people who have the gift of seeing the hidden potential with their eyes, not everyone is so lucky. Read this article about Aphantasia, and how it can mess up real estate sales.
Here are some examples of what our visualizations look like.
Video visualization of a housing project under construction.
We offer visualizations wherever it is not possible to perform home staging.
What is not the goal of visualization
The goal is certainly not to conjure up misconceptions about the property being sold or to provide unrealistic, misleading information about its potential in order to make a more profitable sale. For example, by having a 3D designer cram a large double bed into a small room that cannot actually fit, etc. That is why the visualization is always based on the actual dimensions and the visualized interior must also conceptually fit into these dimensions. Of course, there can be some inaccuracies, but they always have to be taken into account.
The purpose of the visualization is certainly not to give the impression that the property is in the exact state as it appears in the visualization. Visualizations are becoming so sophisticated that it is increasingly difficult for the human eye to distinguish them from reality. The agent should therefore always inform the prospective buyer of the actual condition of the property and tell them that visuals are used in the advertisement.
Some real estate websites prohibit advertisers from inserting text into images, so agents can at the most place a notice about the visuals in the text, which people often do not notice. This can lead to unnecessary misunderstandings, which is why our agents inform prospective buyers about the visuals used before viewing.
If you are unsure whether the visualization makes sense for your property, please contact our agents. You can find a list of them on our Real Estate Agents page.
We are looking for other professionals capable of creating 3D visualizations. If you are interested in working with us, call 603 426 237.
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Article prepared by: Petr Podlešák, manager at RE/MAX Alfa
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